Website Redesign,
earned through craft.

What is The Healing Dawn?

The Healing Dawn is a wellness practice focused on whole-person healing — body, soul, and spirit. Their existing website felt generic and impersonal: the visual output of an AI template rather than a considered brand. It failed to reflect the depth and premium nature of the service, or connect emotionally with people who come to the practice in genuine need.

Caliper Design was brought in to lead a visual redesign. My manager defined the creative direction and designed the homepage. I was responsible for designing the remaining three core pages — independently extending the visual language across the full site.