Prana · E-Commerce · In Progress
E-commerce built on
trust and clarity.
Role
UX/UI Designer
Status
In Progress · 2026
Platform
Web + Mobile
Skills
UX Research · UI Design · Figma
What is Prana?
Prana is an e-commerce platform currently in active design. This case study is live and will be updated as the project develops — screens and documentation will be added as they are ready.
The core focus: a shopping experience where every decision prioritises trust, clarity, and ease. Users should feel confident at every step — from the first product they see to confirming their order.
Design progress
The full shopping journey
End-to-end e-commerce — homepage and discovery, product detail pages, cart, and checkout. The challenge is an experience that feels trustworthy and easy without sacrificing richness or product presentation.
Homepage & discovery
Landing, category navigation, featured products — immediate trust and natural guidance to what users are looking for.
Product detail page
Images, specs, reviews, trust signals in the right order. Enough information to buy confidently — nothing more.
Cart & checkout
Fewer steps, clear progress, no surprises at the end. Remove every reason someone might abandon their order.
Mobile-first
Designed on small screens first, then adapted upward. The full experience works perfectly on mobile.
Three things guiding every decision
Trust first
Every screen filtered through one question: does this make the user feel more confident? Trust signals and honest information at every step.
Clarity over decoration
Clean layouts, clear hierarchy, nothing that doesn't serve a purpose. Aesthetic comes from precision — not decoration layered on top.
Conversion through ease
The fastest path to purchase is a clear, confident, low-friction one. Simplify every step between wanting something and getting it.
Work in progress
Screens and process documentation will be added as they are completed. This case study grows alongside the project.
If you'd like to see work in progress or discuss the design direction, reach out directly.